Company Description

Keypath Education – Ranked Best Place to Work in Australia by WRK+(2021 - 2024)

Keypath Education is a global EdTech company partnering with leading universities to deliver online programs that address real-world social and economic challenges.

Work Anywhere:

At Keypath Education Australia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both. We welcome applications from candidates located anywhere in Australia, provided you have a strong, reliable internet connection.

Please note that only candidates residing in Australia with full working rights will be eligible for consideration.

Job Description

The SEO Content Writer will create high‑quality articles and landing pages for our consumer websites, collaborating with the content team to pitch ideas, conduct research, and apply SEO best practices.

You’ll produce content that drives organic traffic, supports product monetisation, and helps prospective postgraduate students find the right course. This role suits a highly organised, detail‑focused writer who understands SEO, audience engagement and competitive positioning.

Key accountabilities include:

• Write clear and engaging SEO-optimised articles and landing pages with compelling angles and headlines

• Prepare and create content briefs

• Conduct keyword research to produce high-quality SEO-friendly content

• Research, fact-check, proofread and edit website content for editorial quality and SEO best practices

• Highlight product features by identifying unique selling points and monetising products in content

• Upload and format content on CMS platforms, ensuring best practices are followed

• Use consumer-friendly language to enhance the audience’s understanding of products

• Stay up to date on relevant industry and SEO trends and complete competitor analyses

• Support team in driving content strategy, including measuring and offering recommendations

• Improve content for content audits

• Contribute content ideas and suggestions

• Produce content for social media platforms

• Work closely with cross-functional teams, including marketing, design and development

• Developsubjectmatterexpertiseandcollaboratewithsubjectmatterexpertstoensureaccurateand up-to-date information is written

• Organise and conduct interviews with subject matter experts

• Makes recommendations for process and workflow improvements

• Support PR and outreach initiatives

• Act as a spokesperson and respond to media enquiries

• Analyse and report on website performance

• Contribute to an in-house style guide

• Understand university course information, including pricing, start dates, categories, course types, study modes and other relevant data

• Write marketing copy when required

Qualifications

Education:

Bachelor's degree in communications, journalism, English literature, creative writing or a related field (or equivalent work experience)

Experience:

• 3+ years of experience in the following areas

  • Pitching content ideas

  • Conducting keyword research

  • SEO writing and content production

  • Analysing content performance

  • Writing for high-traffic websites

  • Working in the consumer media space (Preferred)

• Strong writing skills with the ability to produce transactional content

• Experience using Ahrefs, Semrush, SurferSEO, Canva, Google Analytics and Google Search Console

• Understanding of SEO principles and best practices related to content

• Familiarity with editorial style guides

• Strong written and oral communication skills

• Proven experience in website content management, preferably within a fast-paced corporate environment

• Familiarity with HTML, CSS and content management systems

• Experience using AI tools to support research, ideation, briefing and optimising workflows

Additional Information

Benefits and Rewards:

• Opportunity to work in office, hybrid or remotely

• All the necessary equipment for success.

• Internet Allowance for remote work.

• Paid Mental Health days for your well-being.

• Access to LinkedIn Learning

• Learning Labs designed to promote L&D

• Toolkits for Digital Health and Mental Health support.

• Employee led programs such as Culture Club, Team Green, Sustainability and more

• Company events and activities run in office and remotely

Why Keypath?

• Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #6 on 2024 the Best Places to Work Australia©).

• Global EdTech Leader: Join an industry on the rise.

• Continuous Growth: Upskill through discounted study opportunities.

• Transform the World: Contribute to upskilling and reskilling globally.

• Make an Impact: Help solve future economic and social challenges.

Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.

Apply now to unlock your potential with Keypath!

Preferred applicants may be required to complete a police check and other pre-employment checks.