Company Description

Keypath Education – Ranked Best Place to Work in Australia by WRK+ (2021 – 2024)

Keypath Education is a global EdTech company partnering with leading universities to deliver online programs that address real-world social and economic challenges.

Work Anywhere:

At Keypath Education Australia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both. We welcome applications from candidates located anywhere in Australia, provided you have a strong, reliable internet connection.

Please note that only candidates residing in Australia with full working rights will be eligible for consideration.

Job Description

Are you a visionary, highly influential leader who thrives on building effective partner relationships, driving change, and delivering commercial impact? This is an exciting, rare, and purpose-led opportunity.

We’re seeking an exceptional Director of Strategic Marketing to lead transformative marketing strategies across a diverse portfolio of ~90 online postgraduate programs in collaboration with more than 10 leading Australian university partners.

In this critical leadership role, you will champion the student experience, leveraging the ‘voice of the student’ and funnel insights to design insight-led marketing strategies and value propositions that win their hearts and minds at every stage of their journey to drive enrolments. To do this, you’ll have deep end-to-end experience in brand, digital marketing, and AI-enabled technologies to drive innovation and growth at scale.

You’ll lead a talented team of senior marketers, fostering a culture of curiosity, collaboration, and continuous improvement to drive high performance and best practice. Your success in this role hinges on your ability to influence and build trusted relationships – across university partners, internal teams, and external agencies – while aligning marketing efforts to our broader growth strategy.

Key Focus Areas:

• Lead the development of transformative, insight-led marketing strategies that exceed growth targets.
• Build trusted relationships with senior marketers and academics across partner universities to influence and align efforts for marketing success
• Champion innovation to unlock scalable growth and future-proof the portfolio.
• Drive performance marketing with analytical rigour and a data-first mindset.

• Lead digital excellence, leveraging AI and martech to enhance efficiency and impact.

• Inspire, coach and empower a high-performing team with a focus on outcomes.
• Foster cross-functional collaboration to amplify results across the organisation.

Qualifications

Education:

• Tertiary qualification in Marketing, Business, Communications, or related fields.
• Postgraduate education highly desirable

Experience:

• Minimum 15 years’ experience in senior marketing leadership roles, ideally in enterprise, edtech, education or service-based sales industries.
• Significant experience overseeing and optimising large multi-million-dollar performance media budgets.
• Extensive strategic planning skills overseeing the development of full-funnel, strategic marketing plans that are insight-led and customer-focused.
• Proven commercial acumen with a history of delivering measurable business results.
• Exceptional influencing and stakeholder management skills with the ability to drive business focussed outcomes internally and externally in complex organisations and environments.
• Experience with high-commitment complex buying journeys is highly desirable with understanding of levers across the full consumer lifecycle.
• Experience driving change through an organisation or team to deliver improved outcomes.
• Proven experience running a portfolio or marketing function to drive growth.
• Experience leading and developing high-performing teams and navigating matrixed stakeholder environments.

Technical:

• Leans into analytics and data and is highly confident using data and insights to inform strategy, optimise performance, and drive continuous improvement.
• Proven expertise in digital marketing across PPC, SEO, social media and website optimisation, with a strategic understanding of the integrated digital ecosystem to drive demand and maximise conversion.
• Strong understanding of marketing platforms (e.g. Google Analytics, Salesforce, Microsoft Dynamics, CRM, media dashboards).
• Excellent communication, influencing, and stakeholder engagement skills.
• Very strong presentation and communication skills.

Special Requirements:

• Attendance at on-campus or in-person meetings as required.
• Attendance at student events and video production shoots as required, which may occur out of business hours.
• Willingness to travel interstate for any of the above as required.

Additional Information

About Keypath Education

At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with leading universities to create and deliver online education solutions that tackle global social and economic challenges head on. Learn more about what it’s like to be a Keypather.

Benefits and Rewards:

• Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office.
• Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days.
• Dedicated DEI committee
• Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master degrees from our many university partners.
• Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more.
• Company events and activities run in-office and remotely.
• Fast-growing company with increasing career path opportunities.

We strongly encourage applications from Aboriginal and/or Torres Strait Islander peoples, people from Culturally and Linguistically Diverse Backgrounds, People with Disability, and people from the LGBTQIA+ Community.